May 16, 2013
Apple's Plan For A Flagship Store On Union Square
With Levi’s moving its flagship store to Market Street this summer, Apple has submitted plans to San Francisco’s Planning Department with designs to takeover Levi’s Union Square location at 300 Post Street and remodel the space into an iconic Apple store which would be 45 percent larger than Apple’s current space a few blocks away at Stockton and Ellis.
First Published: May 16, 2013 5:30 PM
Comments from "Plugged In" Readers
Posted by: wc1 at May 16, 2013 5:36 PM
This is a hot location however I will miss their "private" escalator that leads from the Powell Station to the present store.
Posted by: Dave at May 16, 2013 6:05 PM
Hopefully they won't evict my favorite hot dog cart from the corner in front of their (soon to be) store.
Posted by: Stanley at May 16, 2013 6:18 PM
dull, meet your replacement, iDull
Posted by: sf at May 16, 2013 6:30 PM
Looks like a hot location alright. More like Solar Oven.
Posted by: jose at May 16, 2013 6:36 PM
That retail building is part of the complex including the tower. It has a cool, sweeping staircase in the area between the buildings. I hope they're not going to change that.
Posted by: BobN at May 16, 2013 6:41 PM
ditto Dave on the hot dog cart.
I hope they get the space.
Posted by: BillyBalls at May 16, 2013 7:15 PM
Looks just like the Sydney store.
Posted by: Ogi at May 16, 2013 10:48 PM
Perhaps Apple is thinking ahead, since the new location is still in alignment with the upcoming central subway route, and slightly swankier then their existing.
Posted by: Micah at May 17, 2013 7:21 AM
That hotdog stand is pretty awesome.
Posted by: Lance at May 17, 2013 8:39 AM
Not enough glass in their design.
Posted by: 49yo hipster at May 17, 2013 8:49 AM
The north side of Union Square is already the most mediocre. This doesn't even reach the roofline of the Williams Sonoma. Before 1970 there was an 8-story building there. Are we so committed to the big-box single tenant model in the very middle of downtown?
Posted by: James at May 17, 2013 9:33 AM
Bland looking design for what should be their most creatively designed store. Irrelevant to me however, I use Linux.
Posted by: Sam at May 17, 2013 9:38 AM
The current store is woefully inadequate. Wonder what would replace that store. Maybe Apple will make this new location 24 hours like the one in NYC. As for the hot dog cart, I've managed to avoid the temptation for quite some time. Won't be sad to see it gone. More concerned about the flower cart on Stockton
Few observations on the rendering:
#1) The current levi building has an odd angle at the corner of stockton/post to accommodate for a staircase. This angle, and those steps will be removed and squared per this rendering. I'm having an issue understanding how the back side of the Apple store will impact the small courtyard area that exists between the Levi bldg and Hyatt there now. See name link for the street view. Here is the arial view:
My guess is they are going to square up the building and kill the current triangle shape. This is a fairly significant architectural change and seems they are just going to demo the entire existing structure.
#2) It looks like they are lowering the height of the existing structure a fair bit and leaving the underground parking entrance on Post.
#3) The corner of Stockton no longer shows the right turn corner island. Not sure if that is artistic for the sake of the rendering; but I hate those turns. Especially the ones on the south end of the square along Geary.
I would love to see the source doc and any other renderings?
Posted by: eddy at May 17, 2013 10:23 AM
Where is Levi's going? Any idea?
Posted by: Happy tree at May 17, 2013 10:27 AM
Levi's is moving into the other half of the recently downsized Old Navy store on Market.
Posted by: Connor at May 17, 2013 10:40 AM
That giant blank wall on Stockton St. should definitely be a "No-No" with the Planning Dept. I have never seen a more inappropriate place for such a thing.
Posted by: BTinSF at May 17, 2013 10:56 AM
Some interesting historic photos of that block... The current triangular building was constructed in 1971, at the same time as the stairway plaza for the Hyatt.
Posted by: James at May 17, 2013 12:06 PM
Another rendering. See name link.
Posted by: eddy at May 18, 2013 5:42 AM
Posted by: SocketSite at August 27, 2013 12:25 PM