January 30, 2013

Apple Rumor Busted But In Part Confirmed As Well

Apple Logo in Pride Colors

Perhaps it’s a case of plans having since changed, Colliers playing coy, or simply wishful thinking that’s not to be, but the rumor of Apple filling the vacated Diesel space seems to have been busted by the Biscuit. That being said, Colliers’ comment that "Apple was not interested in the space, as it was too small," would seem to confirm that Apple has indeed set its sights on the Castro, just not the 400 Castro Street Site.

Apple Has Reportedly Set Their Sights On This Castro Street Site [SocketSite]
UPATED: Diesel Closes. Apple Store Coming? [castrobiscuit.com]

First Published: January 30, 2013 10:30 AM

Comments from "Plugged In" Readers

I heard they are eyeing Castro Theater.

Oh, sure, roll your eyes, but, hey, at least it's not going to turn into a gym.

(at least not yet...)

Posted by: sf at January 30, 2013 11:04 AM

I wonder if they are looking at ground floor retail space in any of the new condo buildings under construction on Market St. Are any of these retail spaces large enough? It is too bad they didn't rent the complex Trader Joe's considered, where CVS now plans to open up.

Posted by: Dan at January 30, 2013 11:18 AM

The vacant 2 story building that housed Tower Records on Market and Noe would make a better location for an Apple Store.

Posted by: 94114 at January 30, 2013 11:21 AM

I didn't realize that was already slated for CVS. What a novel idea: a pharmacy in the Castro.

Posted by: 94114 at January 30, 2013 11:24 AM

The CVS is currently on hold. Most of the retail space in the new construction wave is either committed (whole foods) or relatively small spaces. In fact, the new building at market and noe will have a 3500 square foot bank and three very small retail spaces bout 400 square feet each. An apple renovation of the former tower building would be welcome to me! Maybe the diesel can revert to a bank? Or a good restaurant.

Posted by: Michaelsf at January 30, 2013 11:44 AM

Under One Roof just vacated that large space on Castro between 18th and 19th. It's a lot bigger than the old B of A building.

Posted by: Mark at January 30, 2013 1:53 PM

Apple is never going to lease a class C building (tower records). Isn't Radio Shack right next door? Lol! Keep dreaming..

Posted by: sf at January 30, 2013 2:27 PM

I've never been in that Diesel store or any previous incarnation of the building, but I have a hard time believing it can be smaller than the Apple store on Chestnut.

Posted by: formidable doer of the nasty at January 30, 2013 3:10 PM

Well, I am not exactly dreaming of Apple at the former Tower Records site. I could care less.

Radio Shack is not next door; in fact it is the sole remaining tenant of the Tower building. But who thinks that proximity to a Radio Shack would inhibit Apple in any way? The Castro is a high-traffic, wealthy and touristy area that could clearly support an Apple store, probably more than their Chestnut St. or Burlingame locations. I have yet to witness an empty Apple store anywhere I have been.

I doubt Apple would much care about what class the building currently is. They typically spend quite a bit of money remodeling their stores and this location certainly offers them an opportunity to create a store in their image, as it is currently rather dated.

Posted by: michaelinsf at January 30, 2013 3:28 PM

That building is way too ugly for Apple.

Posted by: wc1 at January 30, 2013 3:53 PM

michael,
I hope for your sake you are not in the speculative business.

Posted by: sf at January 30, 2013 4:25 PM

@ formidable.

I agree about the Chestnut Street Apple store. It is not very big. In addition, the Diesel store would seem to allow for a second sales level, like the one on Stockton Street.

This sounds like an excuse, not a reason. Or, perhaps, some
negotiations are still under way. The Castro might still get a
second bite of this...oh, never mind.

Posted by: jlasf at January 31, 2013 9:49 AM

This must be bigger than the one at the mall as well.

Posted by: sparky*b at January 31, 2013 10:07 AM

I would be very suprised if Apple would place a location on Castro Street because it is too "up-scale" for this shopping strip.

Castro Street has unfortunately become at best a food court and really does not have a strong mix of retail merchants that would compliment the Apple image.

Castro Street is filthy, has a growing population of homeless, and because of the bar/nightlife scene, storefronts are prone to vandalism. The Muni station/bus lines would more than likely attract a less than desirable element in the store that would cause a high inventory shrinkage percent.

Posted by: sjg at February 2, 2013 10:45 AM

There is an entrance to BART/MUNI next door to the Stockton Street Apple store, so clearly proximity to transit is not a limiting factor.

The iPhones and iPads are chained down, so I don't think theft would be much of a problem, compared to the clothing stores that line Castro Street.

Posted by: Dan at February 2, 2013 11:03 AM

Not "upscale" enough? Uhhm, As in Stonestown Mall upscale? I like apple products but don't genuflect to them. Who wants pre-dawn line sitters waiting for next ithing?

Posted by: parkview5 at February 2, 2013 4:46 PM

Stonestown Mall is far more upscale as far as the Merchant selection (Nordstrom, Macy's, William Sonoma, etc). Castro Street has merchants named "Rock Hard" or "Hand Job", the closest anchor for Castro Street would be Pottery Barn (and they have been trying to dump the Castro location for a while.

Posted by: sjg at February 3, 2013 8:10 AM

I think the Castro would make a fascinating urban research project for what can go wrong with a neighborhood that should have so much going right for it. Although the Castro was a pioneer in the concept of gay neighborhoods, it is now left behind by much more affluent and desirable districts in other cities that attract scores of high end boutiques and restaurants and have some of the most expensive psf retail space in large urban centers. I cannot tell you how underwhelmed many gay visiting friends are after their pilgrimage to the Castro and how confusing the experience is for them after their own cities have had gay districts that have boomed in the last 20 years to have on average some of the highest housing costs and best retail and nightlife of the city in which they are from.

SJF is correct, even Stonestown is more upscale than the Castro, and I am not surprised Chestnut street has an Apple store while Castro does not.

Posted by: 94123 at February 3, 2013 3:22 PM

I very much hope that the Castro never becomes the next Stonestown or Chestnut St, lined with chain stores. Rock Hard at least is a bit different from formula retail. (I wouldn't mind if it became more like Hayes Valley.)

Posted by: Dan at February 4, 2013 7:49 AM

Wouldn't APPLE be a "chain store" as well? I never understood the whole Bay Area definition of "chain store". Peets is "o.k." because it started in the Bay Area, but Starbucks is not, yet wouldn't Peets be a chain store? Apple is local so "o.k."? Pasta Pomodoro (no longer Bay Area owned) is acceptable, but Pinkberry (started in Los Angeles) is not. I loved the Ralph Lauren Rugby store (before it closed) in Cow Hollow, but is it wrong to shop there because there are Rugby stores in Chicago, NYC and London?

Posted by: anonconfused at February 4, 2013 8:56 AM

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