From the Chronicle with regard to San Francisco’s neighborhood naming:
Stepping into the fray, the San Francisco Association of Realtors is coming out with a new neighborhood map this summer – replacing stale names with hip ones, adding enclaves and changing boundaries to try to answer one of San Francisco’s most complicated questions: So, where do you live?
No word on who granted the Realtors exclusive naming rights.
∙ Familiar S.F. neighborhoods gain new names [SFGate]