March 30, 2009
One Hawthorne: An Early Rendering To Reality Check(s)

The rendering above, the early One Hawthorne reality check below. Once again, 24 stories and 165 units with February 2008 expectations of pricing from $500,000 for a 550 square foot junior one-bedroom to $3 million for a 2,200 square foot penthouse.

∙ One Hawthorne: The Design (And Some Details) Of What’s On The Way [SocketSite]
First Published: March 30, 2009 4:30 AM
Comments from "Plugged In" Readers
500K+ for 550 sqft studio, seriously?
Posted by: condoshopper at March 30, 2009 8:39 AM
Different indeed. And why not? A rendering is not a contract.
Posted by: flaneur at March 30, 2009 8:51 AM
Don't forget you are paying a premium for the location...Right across the street from Gold Club...I heard they have a great lunch buffet.
Posted by: notsexy at March 30, 2009 9:25 AM
What's the reality check? The bottom facade looks just like the render....
Posted by: Joe at March 30, 2009 9:29 AM
"Seems like good timing to start construction. In 18-24 months the market will be robust." -anon
Love the cheerleaders on SS. They warm my cockles.
Posted by: scurvy at March 30, 2009 9:47 AM
I like how they broke up the bulk and height of the building using two completely different styles.
1400 psft is so last year, but I'm sure the developer will enjoy looking at his new penthouse for many years.
Posted by: tipster at March 30, 2009 9:49 AM
They do not look exactly alike. The windows and spandrels on alternate floors look more deeply recessed in the render, suggesting a facade with more interesting shadow plays.
Posted by: flaneur at March 30, 2009 9:50 AM
Sort of off topic, but a good story nonetheless. I put a For Sale sign in the window of a condo I have listed at 199 New Montgomery #1105 (very close to this building) and a few mornings back the crane operator of that there crane busted out his binoculars, dialed my number, and we had a nice chat about real estate, being a crane operator, how they raise that crane up, how he operated the crane on Millennium Tower, St. Regis, and how many properties he has accumulated throughout the country. Nice guy.
Posted by: alex at March 30, 2009 10:06 AM
Ha! So the guy is up there with a pair of binoculars... nice guy indeed!
I bet he has stories to tell though... too bad if he's not "plugged in"
:)
Posted by: chuckie at March 30, 2009 10:50 AM
Does this building have amenities?
Posted by: Rincon Hill Billy at March 30, 2009 11:31 AM
Not too bad, but it looks like the love child of Fox Plaza and Soma Grand. Question for the pundits out there re:support posts in the corner units: would you rather see the posts or lose some windows and not have a big concrete post in the middle of the view? I've sold a lot of units in buildings like this and buyers always hate to see them. Yet they still keep building them like this. Thoughts?
Posted by: David at March 30, 2009 11:34 AM
Kvetch kvetch. Wonder what kind of trees they will put out front. Anyone know - I need something new to hate on.
Posted by: Flaming Flanure at March 30, 2009 12:12 PM
I cannot believe people are still building in this market.
Posted by: missiondweller at March 30, 2009 12:15 PM
@David --
I expect highrises are built with pillars in the corner because it is the cheapest way to meet the engineering requirements. Probably the same motivation for so much glass slabbing these past few years. At least One Hawthorne will have different textures in its slabbing, if it is somewhat true to the rendering.
Posted by: Delancey at March 30, 2009 12:41 PM
I work right down the street. The actual building looks as much like the rendering as can be expected. The stone work that has gone up actually looks better than I expected. The small balconies on the Hawthorne side look nice too. I thus have high hopes for the mostly glass section.
Posted by: Turin at March 30, 2009 1:22 PM
I don't get it, it looks exactly the same.
Posted by: sf THE CITY at March 30, 2009 1:39 PM
Actually...with regard to corner columns (they're not called posts or pillars, btw).
Cantilevered corners are not generally more expensive than a corner column..just different engineering principles..and the open corner does give you the opportunity for an all glass corner..that can usually translate into a higher selling price.
I'm just saying.
Posted by: noearch at March 30, 2009 1:48 PM
At least these poles are in the corners, Watermark had some units where the damned pole was smack in the middle of the room! But still, I hate them. 140 South Van Ness had some structure supports but they were built so that they are part of the walls, so it can be done.
Posted by: viewlover at March 30, 2009 2:22 PM
never heard of em called "poles" before...maybe that's what theyre called in less developed countries..dont know.
Posted by: noearch at March 30, 2009 4:14 PM
"I cannot believe people are still building in this market." I believe it. Assuming the construction loans are not secured, there is no downside. Just a potential upside if the market turns around within two years.
Posted by: flaneur at March 30, 2009 4:39 PM
noreach, what do you call them when you sit on them?
Posted by: viewlover at March 30, 2009 6:57 PM
I do believe viewlover has the touché on that one! [Removed by Editor]
Posted by: sf THE CITY at March 30, 2009 8:20 PM
Hope the windows are soundproofed. Roe is closeby.
Posted by: ag at March 31, 2009 12:45 AM
Has One Hawthorne been topped off? If not, how many stories left to build? I am trying to figure out how it will fit into the skyline..Not hideous like the stand alone Intercontinental nor the poor Rincon (which I know will have neighbors someday...)
Posted by: somagrandlady at May 25, 2009 6:01 PM
Hmmmm...pretty much just a block from BLU.
Posted by: jd at June 22, 2009 8:17 AM
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