September 5, 2008

The Staging (And Reduction) Of That Ritz-Carlton Penthouse Shell

690 Market #2401: Staged Bed

Plugged-in people might recall the empty 3,595 square foot penthouse shell at San Francisco’s Ritz-Carlton Residences known as 690 Market #2401. And as a tipster notes, while it's still a shell, it's no longer empty. Yes, it's been "staged."

690 Market #2401: Staged Bath

And while some furnishings (and "un-fixed" fixtures) have been added, a half-million dollars have been taken away. Now asking $5,995,000 (down from $6,500,000 in June).

∙ Listing: 690 Market #2401 (3,595 square feet) - $5,995,000 [MLS]
A Concerning Comp (And Empty Shell) At The Ritz-Carlton Residences [SocketSite]

First Published: September 5, 2008 10:30 AM

Comments from "Plugged In" Readers

You have GOT to be f&&*&* kidding me.

Posted by: sf at September 5, 2008 11:12 AM

couldn't hurt to stage it. It's hard to envision an empty shell... this helps. this way you get a better idea of scale.

Posted by: ex SF-er at September 5, 2008 11:18 AM

Surely this is a relative bargain, given that "G" spent over $2000 per sq. ft. for his spread at the Infinity. Either that or "G" forgot to consult the oracle that is Socketsite [or something like that] before initiating his purchase.

Posted by: huh? at September 5, 2008 11:22 AM

Sorry, but the furniture looks like Courtyard by Marriot

Posted by: ano at September 5, 2008 11:32 AM

That is probably just attic stock for the hotel someone is playign around with.

Posted by: redseca2 at September 5, 2008 11:35 AM

What I had in my imagination was much better. The chopped pillows and false bathroom make me cringe, but the red wall is kind of nice. The space and location are great, but that is a lot of extra money to pay for the Ritz treatment. Some overdone stone work or fixtures might be ignored, but the highest levels of luxury are really only for people who want that manner of service.

Posted by: Mole Man at September 5, 2008 11:41 AM

Wow! I would love to put that kind of ceiling into my place. Does anyone know who makes it or where I can buy it? Are those designer Italian hand-made pipes? I do so love the neo-post-modern-retro look!

Posted by: Dude at September 5, 2008 11:56 AM

Speechless.

Posted by: anoninshock at September 5, 2008 12:20 PM

maybe some spraypaint and crack vials on the floor would make it post apocalyptic

Posted by: tyrone at September 5, 2008 12:21 PM

I wonder what brain dead realtor/stager thought of this. what a dumb idea.

Posted by: noearch at September 5, 2008 12:34 PM

Posted by: anon at September 5, 2008 12:39 PM

What a waste of all kinds of resources.

Posted by: eddy at September 5, 2008 12:49 PM

An empty shell for $1500/sqft?

OK, forget about the price - the first few photos look pretty dark, don't they? The large empty space make the ceiling look low, and space look dark.

And what are the last few photos? Rendering of what it could be?

Posted by: John at September 5, 2008 12:56 PM

And what are the last few photos? Rendering of what it could be?

Lobby/Club/concierge area

Posted by: San FronziScheme at September 5, 2008 1:14 PM

this place needs fat mike or whatever that guy's name was with the blue floors in sf woods

Posted by: tyrone at September 5, 2008 1:30 PM

Well, this explains one of the trucks I saw at the Design Within Reach warehouse sale...

Posted by: BobN at September 5, 2008 1:41 PM

this makes me sad.

whatever happened to the ritz? their branding people need to look at this mess.

staging a shell? maybe howard johnson's but the ritz?

Posted by: enonymous at September 5, 2008 2:37 PM

"Are those designer Italian hand-made pipes?"

wow. I blew OJ out my nose. You're paying for my Ear Nose Throat surgery!

Posted by: ex SF-er at September 5, 2008 3:21 PM

If it helps it sell in this market, who cares?

Posted by: tipster at September 5, 2008 4:13 PM

This display only serves to make the seller look totally desperate.

Posted by: ANON at September 5, 2008 5:18 PM

Perhaps the stager allied with the Ritz is running out of storage space for their furniture and this kills two birds with one stone ?

Actually I admire the creativity of staging an empty shell and for once I can say that staging helps to understand how the space could be used. Every other staged home I've seen seems to just get in the way of seeing the house itself.

But those pedestal sinks make me nervous. They're designed so that the top lip is bolted to the wall. Free standing all it takes is one careless bump to turn them into worthless shards.

Posted by: The Milkshake of Despair at September 5, 2008 6:19 PM

Brilliantly Staged! says the listing.

That's an attempt at becoming a talking piece to renew interest into a listing that started to show its age.

And it works, but maybe not for the right reasons.

Posted by: San FronziScheme at September 5, 2008 6:22 PM

I was trying to think of something really snappy to say, but like everyone else I'm speechless. Who thought to do this! Are times this ruff? The Ritz Carlton Staging a Shell PH? Whoa.

Posted by: Ryan at September 6, 2008 10:25 AM

There are tons of Ritz Carlton residences up for sale recently, I've noticed.

What's happened to that place?

Posted by: jessep at September 6, 2008 5:29 PM

I agree that for the Ritz it is crazy to use this Pottery Barn kind of furniture (and how I hate those big mirrors propped against the wall that stagers always use). But that said, if you compare the photograph with the previous one of the empty shell, you have to admit it is a good idea to give a potential buyer some frame of reference for how they would use the space. But do it with upscale furnishings, not this stuff.

Posted by: Oceangoer at September 6, 2008 11:28 PM

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