BLU: Street Level Rendering

The subject line only tip that just arrived from a reader: “SFBLU’s website is finally up!”

The 631 Folsom Street development includes 108 two-bedroom two-bath condos on floors 2-19, and six three-level Penthouses that span the 20th and 21st floors as well as the rooftop.

BLŪ: Exterior Penthouse Rendering

And floor plans, features and renderings are now online with more “coming soon” (from all sides).

UPDATE: A few more bits of information: Sales office is expected to open around the first week of April (with occupancy around October); pricing for the two-bedrooms on floors 2-19 is expected to run from around $740K to $1.4M; and the six penthouses are expected to be priced from $2.5M to $3.5M.

23 thoughts on “A Reader Starts Singing The BLŪ’s (631 Folsom Website Now Live)”
  1. I’ve been looking forward to this project too! Can’t wait for the sales office/model to open. This time I’m flying solo — SO tired of agents!

  2. The one thing that impresses me about the pics is that there is no visible supporting columns, makes for a much nicer home feeling. Good architecture. Watermark should have been a little more creative and avoided the big hulk of a supporting column in the middle of an already small room.

  3. I don’t know who named this, but the color blue, names involving blue or the miss-spelling of blue, are all SO turn-of-the-century. I don’t know what the new “in” colors are, but they’re definitely not blue.
    Perhaps Pink, like that little club on 16th… which is so uber-trendy it doesn’t even have a sign, just a pink light.

  4. blah blah. all the apartments except for the ones directly facing folsom street face a narrow breezeway with a great view of the adjoining office buildings.
    “I’m flying solo.” Must be someone from the developer’s office.

  5. I am pretty unimpressed with this development. It’s wedged inbetween a giant server farm (the 12-story windowless and noisy phone company building next door), a 5-story office building, and Hawthorne Place (lofts). Not to mention the parking lot across Dow Place will surely be developed into an office or condominum building in the foreseeable future. Would rather move to Infinity’s second tower. All, in all though, the more residents of this SoMa the better.

  6. A few more bits of information: Sales office is expected to open around the first week of April (with occupancy around October); pricing for the two-bedrooms on floors 2-19 is expected to run from around $740K to $1.4M; and the six penthouses are expected to be priced from $2.5M to $3.5M.

  7. Those penthouses are going to be a tough sell compared to the competition. Blu has basically no amenities (no pool, gym, movie room, conference room, lounge/bar area, wine storage, etc.) compared to Milennium, Infinity, Watermark, etc.

  8. No, I’m not from the developer’s office, just a prospective buyer. Melinda, you must be a buyer’s agent.
    I’m reserving judgment until I at least see the model … and whether there’s going to be DEEDED PARKING! Yeah, I just HAD to mention DEEDED PARKING — AGAIN.
    [Editor’s Note: Deeded parking yes (via stackers). Exact number of spaces T.B.D.]

  9. I have the blu before sunrise,
    Tears standing in my eyes.
    I have the blu before sunrise,
    Tears standing in my eyes.
    It was a miserable feeling,
    Now babe, a feeling I do despise.
    I have to leave, leave you baby,
    Because you know you done me wrong.
    I have to leave you baby,
    Because you know you done me wrong.
    I’m gonna pack up and leave you darling
    And break up my happy home.
    I have to leave, leave you baby,
    I’m gonna leave you all alone.
    I’m gonna leave you baby,
    I’m gonna leave you all alone.
    I’m gonna pack up and leave you darling
    Because you know you done me wrong.
    Well now goodbye, goodbye baby,
    I’ll see you on some rainy day.
    Well now goodbye baby,
    I’ll see you on some rainy day.
    You can go ahead now little darling,
    ‘Cause I want you to have your way.

  10. Dammit! Stackers … ick. Hate those things. Looked at and wouldn’t consider One South Park b/c they have stackers. That’s not my idea of deeded parking. Oh, well. Next …

  11. Stackers are superior to bat caves.
    (elevators to underground parking)
    I have had significant problems with bat caves, not so much with the easy to use stackers.
    Stackers are easy to use. If you do not like them, write your supervisor! Let us citizens band together and eliminate those who wish to legislate behavior, ( AKA Push Burkahs on the women) such as limiting parking legislatively.
    Togehter we can limit the number of supervisors employed by the city by 50% and consequently, eliminate 50% of bad laws!
    A sup job used to be part time, hence low pay and big number of sups.
    Now that they have full time pay, let’s eliminate half the board.
    Take back the city for politicans, or allow them to run your urban life.

  12. “eliminate those who wish to legislate behavior such as limiting parking legislatively”
    Its called zoning

  13. eliminate those who wish to legislate behavior, such as limiting parking legislatively.
    How about getting rid of the laws requiring minimum parking? Those have been around since the 50’s, as parking has gotten progressively worse.

  14. Same ole same ole standard plans. Small bedrooms. Nice flashy website evokes oohs and ahhs but, being an expert at reading plans, I can see very predictable results. Blu will not distinguish itself too much from other condos except for a neat name.

  15. 750k is not bad for a 2 bedroom, but then again it’s probably the smallest units on the lowest floors with no views.
    If units here even approach $1000/sqft, it’ll be a tough sell given the building’s lack of amenities (no gym, pool, theatre, parking spaces, etc…), and nearby competitors (Infinity, Millennium, etc.)

  16. Bleh, it has the “rabbit cage” design I hate (thin metal frames around glass). I find that look unappealing.
    Also, legislating parking is NOT similar to making women wear burkahs. That deserves the hyperbole of the day award.

  17. This building is a continuation of bland, non-descript architecture that is dominating SOMA. This will at best follow the sales pattern of Soma Grand. It is a travesty of such a city once known for its unique style.

  18. may be the lack of amenities will lead to lower monthly management fee?
    btw does anyone have information on the square footage of penthouse unit A?

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