310 Townsend (www.SocketSite.com)
Buyers have already started to make their move into the converted furniture warehouse at 310 Townsend. And while it’s entirely possible that the development was once fully “reserved,” as of a few weeks ago at least 27 of the 45 condos were still available (with six in contract and twelve “reserved”).
The one and two bedroom (plus) condos are configured with traditional layouts (walls and doors between rooms), but also retain some stereotypical loft characteristics (exposed brick/timbers and high ceilings). HOA fees range from $219 to $401 a month, and a total of 28 parking spaces are available for purchase (see asterisks below).
Complete pricing for the 45 units:


∙ 310 Townsend #101 (2+/2) 1,296 sqft – $969,000*
∙ 310 Townsend #102 (2+/2) 1,462 sqft – $998,000*
∙ 310 Townsend #103 (1+1) 883 sqft – $599,000
∙ 310 Townsend #104 (2+/2) 1,210 sqft – $855,000*
∙ 310 Townsend #105 (2/2) 1,244 sqft – $975,000*
∙ 310 Townsend #106 (1/1) 689 sqft – $495,000 (SOLD)
∙ 310 Townsend #107 (1/1) 760 sqft – $529,000
∙ 310 Townsend #108 (1/1) 684 sqft – $525,000 (SOLD)
∙ 310 Townsend #109 (2+/2) 1,113 sqft – $797,000*
∙ 310 Townsend #110 (2+/2) 1,410 sqft – $1,295,000*
∙ 310 Townsend #201 (2+/2) 1,472 sqft – $1,185,000*
∙ 310 Townsend #202 (1+/1) 945 sqft – $799,000* (SOLD)
∙ 310 Townsend #203 (1+/1) 1,136 sqft – $899,000*
∙ 310 Townsend #204 (1+/1) 882 sqft – $665,000
∙ 310 Townsend #205 (2+/2) 1,238 sqft – $925,000*
∙ 310 Townsend #206 (1/1) 689 sqft – $525,000
∙ 310 Townsend #207 (1+/1) 803 sqft – $589,000 (SOLD)
∙ 310 Townsend #208 (1+/1) 789 sqft – $605,000
∙ 310 Townsend #209 (2+/2) 1,162 sqft – $869,000*
∙ 310 Townsend #210 (1+/1) 853 sqft – $760,000*
∙ 310 Townsend #211 (1+/1) 951 sqft – $850,000*
∙ 310 Townsend #301 (2+/2) 1,472 sqft – $1,221,000*
∙ 310 Townsend #302 (1+/1) 945 sqft – $798,000* (SOLD)
∙ 310 Townsend #303 (1+/1) 1,136 sqft – $957,000*
∙ 310 Townsend #304 (1+/1) 882 sqft – $719,000
∙ 310 Townsend #305 (2+/2) 1,238 sqft – $1,025,000*
∙ 310 Townsend #306 (1/1) 655 sqft – $589,000
∙ 310 Townsend #307 (1/1) 689 sqft – $557,000
∙ 310 Townsend #308 (1+/1) 803 sqft – $611,000
∙ 310 Townsend #309 (1+/1) 789 sqft – $640,000
∙ 310 Townsend #310 (2+/2) 1,162 sqft -$899,000*
∙ 310 Townsend #311 (1+/1) 853 sqft – $799,000*
∙ 310 Townsend #312 (1+/1) 951 sqft -$897,000*
∙ 310 Townsend #401 (2+/2) 1,472 sqft – $1,295,000*
∙ 310 Townsend #402 (1+/1) 945 sqft – $885,000*
∙ 310 Townsend #403 (1+/1) 1,136 sqft – $998,000*
∙ 310 Townsend #404 (1+/1) 882 sqft – $779,000*
∙ 310 Townsend #405 (2+/2) 1,238 sqft – $1,100,000*
∙ 310 Townsend #406 (1/1) 655 sqft – $625,000
∙ 310 Townsend #407 (1/1) 689 sqft – $599,000 (SOLD)
∙ 310 Townsend #408 (1+/1) 803 sqft – $665,000
∙ 310 Townsend #409 (1+/1) 789 sqft – $679,000
∙ 310 Townsend #410 (2+/2) 1,162 sqft – $995,000*
∙ 310 Townsend #411 (1+/1) 853 sqft – $865,000*
∙ 310 Townsend #412 (1+/1) 951 sqft – $970,000*
*Indicates a unit with an option to purchase parking ($20,000 compact/$25,000 standard)
310 Townsend, One South Park, And A Tipster [SocketSite]

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Comments from “Plugged-In” Readers

  1. Posted by 49Giants

    The six units listed as “Sold” are one bedrooms. Assuming they all paid the $20/$25,000 for a parking space, that leaves 22 parking spaces for the rest. If the 12 who have reserved follow through and also purchase parking spaces, there will be 10 remaining spaces.
    Once parking is sold out, what would happen to the pricing for the remaining 17 units? I know nothing about real estate economics, but I’d assume their prices would drop by more than the $25,000 for a parking spot, especially for the 2 bedroom units. Are the above prices set by the developer in anticipation of this type of problem?
    And yes, I know not everyone wants/needs a car, but still.

  2. Posted by Anna

    When there is limited parking in a new building, the larger and more expensive units typically have priority / first right of refusal. I have to imagine that is factored into the initial pricing.

  3. Posted by Agent

    The sales team keeps quoting no parking for the 1 bedrooms. However, one of the first closed transactions received a parking space.
    The units are very dark, some need actual floor lamps to view. This building could be fantastic but to show the places without proper lighting and with the smell of the gray industrial carpet is quite a big turn-off.

  4. Posted by SFSal

    Oh the marketing irony. I let 310 drop from my radar early last year when I read that it was fully reserved “with backup reservations in place” on another site. My pre-Socketsite days of course…

  5. Posted by buyerbeware

    Went to see the units this past weekend and totally agree with how dark it was with some of the interior side units. The windows faced a metal fire escape and a brickwall. The units facing Townsend were pretty nice.
    We were told by the sales rep that parking was only made available for sale to units above a certain price point, which was something like $750k.
    The pricing sheet we rec’d listed 27 units as ‘available’, 5 ‘sold’, and 13 ‘reserved’

  6. Posted by chris L

    I was shown the building last year during the construction. I forseeed that most of the units will not have much nature lighting. except the units facing townsend st. I was told all units will have carpet and upgrading to hardwood floor is not a option. I donot know if it is still same. I dropped it becuase the price is not reasonable and they even pushed to ask for 1000 dollar deposit to be put on the waiting list. claiming all the united were reserved. but I checked their lists I saw more than one units were reserved by a same person. I see about total of 4 or 5 persons, each of them reserved 2-3 units. I was quite confused and decide not to give 1000 for the deposit. compared with other building, this one is just not that impressive.

  7. Posted by observer

    The $25,000 parking charge is artificially low. The units are OVERPRICED to begin with.That is obviously why they are trying to pass them(the parking spots) off as such a great “deal”. The real value of a deeded parking spot in this nieghborhood is around $65,000 to $125,000 depending on the building.They would probabally sell quicker if the prices were dropped 10% and the parking tripled. If you need parking you will pay for it!

  8. Posted by Cece Blase

    I agree with above comments– units in back are dark and the finishings not great. BUT, this is a brick and timber building in a great location. Warehouse conversion properties are very rare– and the high ceilings and exposed brick add a loft-like quality to a traditional lay-out; a combination many buyers seek.
    I also saw the units when they were being built-out and again after the windows went in. When they were under construction I had serious concerns about the noise from the train station, but the windows offer great insulation.
    Those who buy here with an eye towards the long term, and invest money in upgrades (particularly recessed lighting and hardwood floors, if allowed by HOA) will have a rare commodity that will be worth significantly more psf than other buildings in the area. That being said, I would go for a unit on the street side. The brick wall views are not so great.

  9. Posted by Cheney

    When bricks hit skulls, do you know which one wins? Not the skulls. Earthquakes are our hurricanes folks. Why people want to live in a brick box in SF is hard to figure.

  10. Posted by Him

    As an informed source, allow me to clairfy a few misconceptions.
    Contrary to “49Giants at February 22″ comments, 310 Townsend has the capability of providing only 28 parking spaces therefore, the 28 highest priced units will have the ability to purchase parking, not at an “artificially low” price but at a price that is intended to be fair without gouging the buyer as is so often the case in this market. Of the units which have been sold to date, over 70% have been sold without parking. “Anna at February 22″ is on the right track with her comments concerning parking. “Agent at February 22″ please note; there are 13 one bedrooms in the project which can purchase parking, you only needed to review the price list to get your facts straight…”SF Sal at February 22; plenty of great units still available! “Buyerbeware at February 22″; granted there are a few dark units in this project and the pricing is adjusted as such to the low $500,000 and below $700 psf in some cases…very competitive and very reasonable considering the unique characteristics of this new, authentic, brick and timber warehouse building. Clearly, the majority of “interior” units offer considerable natural light thru the addition of several “open to the sky” light courts that create truly unique, intiguing and private settings. “Chris L at February 22″ unfortunate that you are confused…maybe you should take another look at these unique homes that have turned out to be quite impressive compared to other properties! “Observer at February 23″…of course you’re entitled to your opinion…but to say these homes are “overpriced” is not the feedback heard on the street! “Cece Blase at February 24″…finally an informed, thoughtful assessment! Investment rewards are for those who LOOK and THINK! Finally, “Cheney at February 26″…Perhaps San Francisco just isn’t for you…?

  11. Posted by BuyerBeware

    “”granted there are a few dark units in this project and the pricing is adjusted as such to the low $500,000 and below $700 psf in some cases…very competitive and very reasonable considering the unique characteristics of this new, authentic, brick and timber warehouse building. Clearly, the majority of “interior” units offer considerable natural light thru the addition of several “open to the sky” light courts that create truly unique, intiguing and private settings.” BY “Him at February 26, 2007 7:12 PM”
    *******************************
    *******************************
    I merely stated that some of the interior units, especially the ones on the lower floors, were quite dark…never once stating anything about the pricing being high or low, although you are correct in saying that these ‘darker interior’ units are priced more accordingly than the others.
    Here were some of the darker interior 1bdrms with or without den interior units facing a fire escape and brick wall were priced in the low $500s::::
    #106 1bdrm 689sf $495k:::
    #107 1bdrm 760sf $529k:::
    #108 1bdrm 684sf $525k:::
    #206 1bdrm 689sf $525k::: (I think this one had a window facing into the common interior hallway of the floor)
    If I recall, none of these units had the ‘open to the sky’ light courts as the above poster had mentioned….unless the ‘open to the sky’ court was the uncovered space between the fire escape and brickwall that opens up to the sky.
    The other darker interior brick wall facing units on the 3rd and 4th floors were priced in the high $500s ($557k & $589k) and low to mid $600s.
    I’m sure there are plenty of folks who would not mind spending $500k+ for these units. However no matter how you slice it, some of these seriously ‘darker interior units’ would have these potential owners sitting in the dark most of time if the lights were not turned on.
    It is indeed a unique & charming building and I can appreciate it being different than some of the new developments in the area, but pricing for some of the prime units are still a little pricey when compared to others in the area.
    Almost forgot…along with option only parking, the fridge/washer/dryer are also not included…for now — give it a few months.
    By the way, “Him at February 26, 2007 7:12 PM”,
    You wouldn’t happen to have been the rep that showed us these units now??

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