As the Bay Area real estate market continues to evolve, so do the sales tactics. As opposed to specific offer dates and purposely under priced listings — both of which that are designed to encourage a bidding war — an increasing number of listings are actually welcoming “offers as they come” (especially when an “offer date” has come and gone…).
Another new twist: actively encouraging “pre-emptive” offers (although we have to ask, without an advertised offer date, pre-emptive to what?). And perhaps it’s just a matter of time before “value-range marketing” (in which a price range for a property is advertised) comes to the Bay Area.
∙ Listing: 1870 Jackson #101 – $899,000 [MLS]
∙ Listing: 1958 Bush – $1,299,000 [MLS]
∙ Listing: 2954 Webster – $1,125,000 [MLS]
Bait And Switch On MLS? [SocketSite]
Value-Range Marketing Takes Hold [realtor.org]

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