As we first reported last month:

Purchased for $7.995 million in early 2015, at which point the home’s total square footage measured around 6,200 square feet, including its lower level and three-car garage, the Pacific Heights home at 3090 Pacific Avenue has since undergone a major renovation and remodel.

And while the remodeled home has never officially hit the market and doesn’t appear to have been purchased to flip, a quiet sale now appears to be in the works.

According to a tipster for whom we can’t vouch but correctly pegged a couple of behind the scenes details, including the agent who appears to be coordinating the deal, the contract price is expected to be $16.5 million which would make it the penultimate home sale in San Francisco this year, second only to the sale of 2712 Broadway for $38 million in June.

And the buyer? According to our tipster, it’s Uber’s new CEO.

A week later, the sale of 3090 Pacific Avenue quietly escrow. And based on our review of the deed and transfer taxes paid, the sale price was exactly $16.5 million as reported above.

And while the identity of the buyer is hidden behind a trust, said trust is being managed from Seattle with Uber’s new CEO, Dara Khosrowshahi, having been recruited from Expedia (the headquarters of which is currently in Bellevue, across the lake from Seattle to which it is moving next year).

Recent Articles

Comments from “Plugged-In” Readers

  1. Posted by Amewsed

    Congratulations to the new homeowner. I took my first Uber rides in Las Vegas and chatted up the local resident drivers there (as I do with taxi drivers throughout the world.) Managed to meet a friend of a relative whose sister recently left Goldman Sachs SF to work for a lot more money and less stress @ Uber.

    Happy New Year!

    • Posted by omar

      Driving in SF full time= less stress?

      • Posted by shza

        I’m sure the job at Uber that pays better than Goldman isn’t “Uber Driver.”

      • Posted by NF

        Working for Uber corp, not driving for Uber

  2. Posted by Brahma (incensed renter)

    If the new CEO is in it for the long term, first order of business after he finishes moving in should be maneuvering Travis Kalanick out the door. Of Uber.

  3. Posted by anon2.5

    I am curious if anyone has first hand knowledge of how the mega rich who buy on billionaires’ row live. For example, do they employ full time butlers and assistants? Are they housed on the premises? Do they have a chauffeur to take them to work and about town? Seems like a 25-30 min. commute to the uber headquarters.

    • Posted by no_ vally

      Let me tell you about the very rich. They are different from you and me. They possess and enjoy early, and it does something to them, makes them soft where we are hard, and cynical where we are trustful, in a way that, unless you were born rich, it is very difficult to understand. They think, deep in their hearts, that they are better than we are because we had to discover the compensations and refuges of life for ourselves. Even when they enter deep into our world or sink below us, they still think that they are better than we are. They are different.

      • Posted by curmudgeon

        “‘The Rich Boy’ is a key document for understanding Fitzgerald’s much-discussed and much-misunderstood attitudes toward the rich. He was not an envious admirer of the rich, who believed they possessed a special quality. In 1938 he observed: ‘That was always my experience—a poor boy in a rich town; a poor boy in a rich boy’s school; a poor boy in a rich man’s club at Princeton…I have never been able to forgive the rich for being rich, and it has colored my entire life and works.’ He knew the lives of the rich had great possibilities, but he recognized that they mostly failed to use those possibilities fully. He also perceived that money corrupts the will to excellence. Believing that work is the only dignity, he condemned the self-indulgent rich for wasting their freedom.” (The Fitzgerald scholar Matthew Bruccoli)

    • Posted by Brahma (incensed renter)

      I have no first-hand knowledge of how billionaires’ row residents live, but if the new owner wants to have the household staff “live in”, well with 5 bedrooms and 6.5 baths here he could have either a butler or a housekeeper on site and have room left over for the average sized family.

      Kalanick didn’t have a chauffeur, he famously used the Uber black service, which is why we know about Kalanick’s pugnacious personality and short temper. Eating your own cooking, and all that like most start ups.

  4. Posted by denis

    I find this sale a little unusual. These blocks of Pacific are lovely and are as prime as locations can be, however, only a handful of homes are set back far enough to have the bay views this house unfortunately lacks. I wouldn’t be surprised if the new buyer tries to trade-up before long. However, my notion of what constitutes a perfect SF location is seriously antiquated at this point.

    There are a handful of billionaires that have bought in my Cow Hollow neighborhood and as far as I can tell (no one has ever invited me in for coffee), none has visible live-in staff. Some don’t live in the properties and those that do seem to take a car service to work. Also, live-in help isn’t nightmarishly expensive if you’re buying a 16.5 mm home… hell, it’s cheaper than the property taxes.

    • Posted by frozentoast

      You don’t think the top floor has water view? At this price point you do want some view even if from a roof deck

Add a Comment

Your email address will not be published. Required fields are marked *