The Lucy brand is being “phased out” and the Cow Hollow store at 1974 Union Street is slated to close in January.

But The North Face, which owns the Lucy brand, is planning to convert the Cow Hollow space into an all-new concept store which will focus on outdoor running and training equipment, “to equip the Outdoor Explorer.”

And if the concept store, which qualifies as a restricted Formula Retail establishment based on the size of its parent company (which was started in San Francisco’s North Beach neighborhood), is approved by San Francisco’s Planning Commission, the concept shop should be open by next summer (2018).

We’ll keep you posted and plugged-in.

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