As a plugged-in reader first warned six months ago:
I LOVE [Fresh & Easy] but they just announced last week that they’re stalling almost all of their US store openings due to the chain’s inability to gain traction and likely won’t open more than a couple more in the next year. I think the proposed ones…are unlikely to ever open.
Two months later Tesco announced their plans to either sell off all their Fresh & Easy stores in the U.S. or shut them down. As we wrote at the time, until a decision is made, it’s business as usual for the existing stores but their unopened Fresh & Easy locations on South Van Ness and Ocean Avenue appear to be DOA.
And as a reader adds today: “It’s official, [Tesco] is out of the US market.”
The timing for Tesco’s exit and plans for their existing San Francisco and other Bay Area Fresh & Easy stores have yet to be disclosed.
UPDATE: A message from Fresh & Easy this afternoon:
As many of you have heard or read today, our parent company Tesco updated on the future of Fresh & Easy. While we don’t yet know who our new owner will ultimately be, Tesco has already received interest from a number of parties including groups looking to purchase Fresh & Easy as an operating business. We appreciate all the support and love we’ve received from our loyal customers and even though our parent company plans to leave the US, we’re pleased to confirm there are no plans to close any portion of Fresh & Easy.
As always, we’ll keep you posted and plugged-in.
∙ A Fresh & Easy Start On Ocean Avenue? [SocketSite]
∙ Fresh & Easy Is Having A Hard Time, Likely To Exit The SF Market(s) [SocketSite]
∙ Fresh & Easy At 1245 South Van Ness Set For Approval This Week [SocketSite]
∙ Tesco quits U.S. and takes $3.5 billion global writedown [reuters.com]