1401 Market Rendering
Conceived as condos, converted to rentals, and with a site that’s been cleared for development since 2007, Crescent Heights has given the green light for Swinerton Builders to start construction on 1401 Market, their 749-unit development or the corner of 10th.
1401 Market Rendering: 2011
Crescent Heights: 10th And Market Recap, Rendering, And Details [SocketSite]
Crescent Heights (1401 Market): No Condos For You! Apartments [SocketSite]
Argenta Rises While Buildings For Crescent Heights Are Razed [SocketSite]
Biggest S.F. apartment project in years gets go-ahead [Business Times]

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Comments from “Plugged-In” Readers

  1. Posted by kg

    Did the renderings change? These look different…
    [Editor’s Note: They did (and they should). Since redesigned by Handel Architects.]

  2. Posted by gellan

    @kg – yes, the building was redesigned by Glenn Rescalvo of Handel Architects. It looks much better in my opinion and to have that huge blight of a lot disappear will be a huge boon to the area.

  3. Posted by sf

    Woohoo! It’s got density, a sleek design, and adds rental housing to an insanely constrained supply. Winning!

  4. Posted by observantneighbor

    Did the City provide incentives for the developer to build this as “rentals” or was it a purely economic decision? If the latter, it suggests that the San Francisco condo-tower market is no longer overpriced relative to rents.

  5. Posted by lol

    Wow,
    First SOMA Grand, then the new Trinity apartments project, then Twitter moving there, then this brand new apartment building. Mid Market will be a very different place a couple of years from now. Different crowd. Different mood. All for the best.
    Build it.

  6. Posted by lol

    it suggests that the San Francisco condo-tower market is no longer overpriced relative to rents.
    It’s a catch-up game from both ends. 1 – Condo towers have mostly cratered (with still a little bit of pain to come on some shadow inventory) but are now stabilizing or even picking up. 2 – Rents are going up which re-balances the rent-vs-buy equation.
    Buying at today’s prices in developments delivered in 2006-2007 and renting them out can be cash-flow neutral, which was impossible 3 years ago.
    We should be so lucky to be in a city where this type of project can actually pencil out on paper as a profitable venture. We’re on the right side of the Great Recession.

  7. Posted by tipster

    Observantneighbor, there are many other possibilities. The builders were probably running out of work for their crews, and made the developer an offer they couldn’t refuse.
    The price at which they could sell it wasn’t going to support a sale, and the condo market is projected to decline, so their best option was to build rentals for it. They probably looked at the companies moving into the area and decided now was the best time to get it funded, so they had to act soon or lose the window.
    I suspect it was a confluence of things, not any one issue. But seeing that they decided against condos and have kept it rentals tells you where they *think* the condo market is headed for the next 3-5 years.

  8. Posted by James

    How does this height compare to surrounding buildings? The rendering makes it seem taller than Fox Plaza. Is it also taller than 100 Van Ness?

  9. Posted by BayAreaBum

    So by going rentals this will not be condo-mapped?
    Or do they condo-map it and have the right to sell as condos in future?

  10. Posted by 47yo hipster

    ^ I’m 99% sure the latter. It would be crazy to build it w/o condo mapping. I think the units will be sold as condos at a later date.

  11. Posted by Joe

    100 VN is 400′ – I believe the market street side of this building is 240′

  12. Posted by Pffft

    Beautiful! Hope it goes up quickly!

  13. Posted by sparky-b

    The first link to the old thread says the market street side will be 35 stories at 352′. The other side is 242′.

  14. Posted by kathleen

    Making the wind tunnel that is mid market windier.

  15. Posted by @kathleen

    There’s one in every basket..

  16. Posted by CH

    About time and great addition. Thanks Twitter!

  17. Posted by James

    I thought, this looks like a mini-Millennium tower, with the dark blue glass and angled top. Sure enough, it’s the same architect. An interesting cross-town connection on the skyline.

  18. Posted by Snark17

    Excellent. Like this design much better too.

  19. Posted by Hercules65

    Yea! It’s a cool building! More non-flat roof buildings like this please!

  20. Posted by Rillion

    Between Trinty Plaza and this development, it puts a lot of rentals in mid-market. Good to see them finally building a lot of housing in this area which has great transit options. With enough new residents added to the area, it might finally be able to support some better retail and dining options.

  21. Posted by calm_guy

    Maybe the new wind-tunnel will help blow away that stench? Glass is half-full, innit?

  22. Posted by BT

    As to the height, counting the decorative stuff at the top I counted 40 floors and you can usually figure about 8′ per floor for residential putting it at 320′. Somebody above says the “old”design was 352′. This could go that high at the absolute top tip of the crown.
    Anyway, adding it up–SOMA Grand, Trinity Plaza, Fox Plaza, Argenta and this–Seems like there will be 3 or 4 thousand people living within a block of the stretch of Market from 7th to Van Ness. I believe that will be enough to tip the balance and attract some desirable retail and/or restaurants and make this stretch of “mid-Market” substantially more attractive. Only 5th to 7th will be problematic.
    Come on CityPlace! Start turning dirt PLEASE!

  23. Posted by sparky-b

    ^
    BT, at a minimum you have 15″ of floor thickness to add to your heights.

  24. Posted by Mark F.

    Will any of the units be “below market rate?”

  25. Posted by @Mark F

    The last I read, the entire south tower will be BMR units

  26. Posted by BT

    @ sparky-b: I understand what you are saying but my observation from many projects over a decade is that a rough 8′ per floor seems to include the concrete, utilities and so on between floors. For one thing, many of these new buildings don’t have flat ceilings in the units–they “box” in the pipes and so on with drywall so they may only have “partial” 8′ ceilings. Anyway, for whatever reason, when I have seen articles giving number of floors and height, it seems to work out to around 8′ per floor on residential buildings and 10′ on office buildings. It’s rough but it has worked for me for a long time in trying to guess building height from # of floors and I am not disputing what someone said–352′–a somewhat higher number.

  27. Posted by BT

    @ Mark F.: Yes, I think the southern tower is actually a separate building being done by a non-profit developer in conjunction with Crescent. In any case, I believe that was what was meant by the comment that the building will be built “all at once”, not “in phases” in the BizTimes article. A few years back I don’t think both halves were expected necessarily to be built together–and the market rate portion would have come first, of course.

  28. Posted by redseca2

    Sure Google will comp you a bus ride down the Peninsula, but now Twitter will simply comp you your apartment across the street.

  29. Posted by rubber_chicken

    Great that this is moving forward.
    Nice massing (a given),
    But the tower, with its flatulent party hat and racing stripes… Like the 80’s all over again.

  30. Posted by lyqwyd

    I drove by yesterday and it appears construction has already started.

  31. Posted by Nova

    Great another yuppie holding facility.

  32. Posted by lol

    Yeah, I walked past it and fencing was being added

  33. Posted by eastbaymike

    Yuppies have to live somewhere. Would you prefer another hipster holding facility? How about a dink holding facility? Guppy? Or perhaps we could be just be a bit more inclusive and admit this is a good project that will provide more places for folks to live.

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