January 25, 2010

2010 Decorator Showcase Site Scoop: 3450 Washington Gets The Nod

3450 Washington (Image Source: MapJack.com)

According to a plugged-in tipster, 3450 Washington will be San Francisco’s 2010 Decorator Showcase home. The 1929 Georgian Revival Presidio Heights mansion was purchased for $18,000,000* in 2001 by the Sperling’s (think 2845 Broadway).

In the words of our tipster: "Posthumously attributed to Architect Willis Polk…[seems] to have been on and off the market ever since." And while it’s currently not official inventory on the MLS, it is active on agent Joel Goodrich’s website with a "price upon request."

You might want to take your before tour now (before it's too late).

UPDATE (5/3): Never mind that $18,000,000 number (perhaps that was asking). Tax records actually support a 2001 sale around $16,750,000 for 3450 Washington while a reader suggests the price was actually $15,800,000.

∙ Listing: 3450 Washington (8/5.5) – "Price Upon Request" [Joel Goodrich] [Map]
San Francisco Decorator Showcase [decoratorshowcase.org]
2845 Broadway Is Withdrawn In 2010 After 1400 DOM At $65,000,000 [SocketSite]

First Published: January 25, 2010 11:45 AM

Comments from "Plugged In" Readers

Wasn't this house a dec showcase once before, many years ago?

Posted by: Conifer at January 25, 2010 11:53 AM

According to the Showcase History site, it was back in 02. I noticed some activity there as of late and somewhat expected a return to the market... But if the house next door couldn't move for 12ish, I can't imagine that the Sperlings are going to get anywhere close to their original purchase price - but you never know!

[Editor’s Note: Close, but while 3540 Washington was the Showcase home in 2002, this is 3450.]

Posted by: sleepiguy at January 25, 2010 12:07 PM

I have a feeling I'm not going to like the after pics as much as I do the before ones.

Posted by: kthnxybe at January 25, 2010 12:38 PM

Not a previous dec showcase.
The realtor might want to invest in a better tie.

Posted by: Conifer at January 25, 2010 12:46 PM

^^ Real Estate is an investment, neck ties are not

Posted by: OneEyedMan at January 25, 2010 12:48 PM

Is he also the agent for 536 Laidley.....hence the colorful tie?

Posted by: jon at January 25, 2010 12:53 PM

Don't know about "better" tie.... but at the very least a second one.

Posted by: Anon at January 25, 2010 12:55 PM

ooops... I think I have a lingering nyquil hangover...

Anyway, this house needs lots and lots of work; it's been abandoned for a decade.

Posted by: sleepiguy at January 25, 2010 1:08 PM

terrible website for this property.

the exterior is gorgeous and it is uber prime location.

seems like a tough house to move in this economic climate, but maybe it'll appeal to a banker with a super bonus.

Posted by: ex SF-er at January 25, 2010 1:09 PM

tThe whole tie discussion is funny... and btw, it looks like vintage Versace so "Better" is subjective... and moot.
As for the house, I have a request to other designers; please don't destroy the magnificent paneling; but feel free to rip out the hideous (imho) shell "Birth of Venus" insprired bath fixtures.

Posted by: DZinerSF at January 25, 2010 1:11 PM

interesting article on the owner:


and this is just his weekend place? nice.

i predict the selling price will be "upon request" of the buyer, not the seller.

Posted by: resp at January 25, 2010 2:36 PM

Why is the only large picture on the website of the realtor instead of the house? I could care less what the used house salesperson looks like. Show me floorplans, views and better information please.

Posted by: anonfedup at January 25, 2010 3:10 PM

Love this house. I guess Joel has a contract to just sell all of the Sperling homes. The Sperling sales are generally not used as comps on the high end due to the excessive prices paid during the land grab. Many a luck seller who found the Sperling buyer.

Posted by: eddy at January 25, 2010 3:37 PM

"...this house needs lots and lots of work; it's been abandoned for a decade."

Sigh, I guess the occupancy rate of a house is inversely related to its value. These are more status objects in the collection of the wealthy than places within which to live. Kind of like those $300K exotic cars that never get more than 3 digits on their odometers.

There's a couple miles of super prime property along Lakeshore Blvd. in Incline Village that is like this. I'd be surprised if even half of these prestigious lakefront mansions are occupied for more than a few weeks a year.

Posted by: The Milkshake of Despair at January 25, 2010 3:39 PM

Anonfedup: Just click the picture of the room and you'll get a full-sized image.

Posted by: sfcondoguy at January 25, 2010 3:44 PM

Thanks sfcondoguy, but now I have been snooping around the site and am beginning to think Joel may be the reincarnation of Vincent Friia.

"Joel Goodrich celebrated New Year's Eve 2001 at the Tzar's Ball in St. Petersburg's baroque Winter Palace- home of the Hermitage Art Museum, which houses one of the world's largest art collections. Catherine the Great once entertained in that palace, and Joel Goodrich cannot contain his enthusiasm for having had the good fortune to spend time in the former residence of the Tzars.

This past New Year's Eve featured another fabulous trip to the Hofburg Palace in Vienna for the Kaiser Ball, then on to Paris for a stay at the historic Chateau des Villettes."

Thia ia strange because Friia was known for his "fabulous" New Years Eve trip-parties that were in places such as posh restaurants in Paris or palaces somewhere in Europe.

I guess some things never change.

Posted by: anonfedup at January 25, 2010 4:07 PM

The Decorator Showcase may get it's own thread, but it's worth noting the Sperlings (who I think live in Montecito now) are trying to dump one of their other massive homes in the city, 2323 Hyde, for 18.7 million using the same agent. I guess they're keeping the 19.5 million asking price for the Washington St. place. Thus three of their "mansions" are now for sale for a total off market price of 103,250,000.... Any takers? I thought not.

Posted by: sleepiguy at May 2, 2010 4:15 PM

The sperlings over-paid on all their properties. They are not even used as 'real' comps at the high end by top agents. Not sure if Joel was the buyers agent on all the purchases. Anyone?

Posted by: eddy at May 3, 2010 8:53 AM

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