The Millennium’s new “Lease. Own. Evolve.” campaign shouldn’t have caught any plugged-in people by surprise. It’s the rental program we broke the news about in May. As we wrote at the time:
Less than 10% of the building is expected to be made available for rent, with target rents ranging from around $3,500 to $15,000 a month and the majority in the $10,000 to $15,000 range.
As their campaign now officially outlines: “Lease monthly for $3,500 – $15,000.”
And while we added a comment about the official program to our May post a few days ago and figured that would do the trick, we were rather wrong. Since then we’ve received more tips and inquires about this program than any other (considering our readers’ demographics, however, perhaps we’re the ones that shouldn’t have been surprised).
We’ve received pdfs of scanned snail-mailers (cheers). We’ve received forwarded email announcements (cheers). We’ve received cut and paste copy and reader’s summaries (cheers). And we’ve received links to the program’s website (cheers).
We’re not complaining. We simply underestimated our readers’ interest. And as such we offer this post and discussion redux. Cheers.
∙ The Straight Scoop: Millennium To Offer Select Rentals [SocketSite]
∙ Millennium (301 Mission): Lease. Own. Evolve.