January 21, 2008

We’re Big Fans Of This Beaux-Arts Beauty (1230 Sacramento)

1230 Sacramento

It’s a Nob Hill Beaux-Arts beauty built in 1915 and which showcases a renovation and restoration led by interior designer Paul Wiseman. The overall quality is spectacular, the Cathedral view from the rooftop terrace stunning, and the details sublime (from the iron, to the wood, to the plaster).

1230 Sacramento: Detail

Oui, we're big fans of the Beaux-Arts in general, and this house in specific.

∙ Listing: 1230 Sacramento (4/3.5) - $7,500,000 [MLS] [Gloria Smith]
The Wiseman Group [wisemangroup.com]

First Published: January 21, 2008 4:00 AM

Comments from "Plugged In" Readers

WOW! I'm a fan too. Like fine art! How does one compare this era of construction to modern. One just can't. This era is irreplecable, like fine art, it just gets more rare.

Posted by: anon at January 21, 2008 5:28 AM

I am a huge fan of the Wiseman Group and I didn't know this was his (and his partner's) home. I have always admired it when driving by when the lights were on in the evening. Although I mostly do modern designs myself, how can anyone deny that this block of Sacramento is one of those urban streetscapes that make most people fall in love with San Francisco? The great failure of new areas of SOMA and Mission Bay is not that they are modern, but that they have not taken a lesson in pleasing urban mixture of a neighborhood like this. Planners would fight what is Nob Hill every step of the way for it goes against all of their "learning". You have a cathedral, a large busy school, hotels, bars, restaurants, towers, a parking garage and performence hall, high rises with and without parking, and mansions such as this. What a fantastic house in a fantastic location.

[Editor's Note: Apologies for any confusion, but we don't know that this is Mr. Wiseman's home (only that he oversaw the renovation and restoration).]

Posted by: Morgan at January 21, 2008 5:49 AM

Great house in a great neighborood.

Here's a comp in Chicago.

http://www.urbanrealestate.com/property/1449-N-Astor-CHICAGO-IL-60610-25LV4GOZRL2M6.html

Cary

Posted by: Cary at January 21, 2008 6:46 AM

Is that Marvin Wiseman from Yale and Honolulu?

Posted by: Michael L. at January 21, 2008 8:01 AM

The roof deck is like frosting on a delicious cake.

Posted by: Mole Man at January 21, 2008 2:15 PM

Practically perfect in every way!

Probably THE best house on the market right now.

Just one question, where is the detached garage?

Posted by: Sleepiguy at January 21, 2008 2:17 PM

wow.

c'est formidable! vachement hyper-cool!

Now I just have to rustle up $7 Mill and change!

:)

Posted by: ex SF-er at January 21, 2008 3:51 PM

At first, I admired the intellectual honesty of not airbrushing the bus wires in the main photo. But isn't there a tall "2-hour parking, etc" plackard right in front of the property (just to the right of the door) which *is* airbrushed?

Not that it matters either way, of course ;)


Posted by: dub dub at January 21, 2008 4:38 PM

There are no detached garages in that neighborhood. I used to live on Sproule Lane, the one block street half a block from there. You can get long term parking in the Masonic parking garage on the other side of Grace cathedral, but you'll have to cope with the occasional event that blocks your car into the garage.

But hey, if you have seven million dollars for a home, you have a driver as well, right?

[Editor's Note: Actually, there is a private (and detached) four-car garage directly behind this home (entrance on Pleasant).]

Posted by: DavidQ at January 21, 2008 9:32 PM

By golly you're right dub dub. The parking permit sign was cloned out. Good catch !

This is a little dishonest. Imagine the buyers standing by the computer and fax machine during a late evening high pressure contract signing. Could they bid higher based on this slightly altered reality than if they knew that real curb appeal wasn't quite as good as this photo ?

Anyone want to guess how much "value" could be added to this transaction if the buyer were fooled by this marketing trick ? Did the photo retoucher earn their fee ?

Its just a minor difference of hiding something that is a reality nearly everywhere in the city. If a hundred bucks spent on a photoshopper might yield a tiny 0.1% increased offer then that's a bargain.

Posted by: The Milkshake of Despair at January 21, 2008 11:14 PM

@Milkshake -- you can still see the shadow it casts on the sidewalk, so they did not quite earn their fee :)

If this house must be retouched, where's the hope for the rest of us!? :)

Posted by: dub dub at January 21, 2008 11:38 PM

Looks like even the NAR frowns on photoshopping to remove material attributes :

http://realtytimes.com/rtpages/20070309_photoshop.htm

I'm wondering whether the penalty for violating Article 12 of the NAR code of ethics is a slap to the left or the right wrist.

Posted by: The Milkshake of Despair at January 22, 2008 4:01 PM

Question: why isn't this house on the market for 15 million, twice the asking? Answer: because the peak of SF prices was mid Q3 2006, and we are in the process of giving back nearly the entire 8 year advance.

Posted by: SurveyKid at January 22, 2008 5:58 PM

Yes- it is absolutely beautiful. And $1,630 psf is a great price, too, even without spectacular views from the main rooms. I'm a HUGE fan of the Beaux-Arts and the interior and exterior details are perfect.


Posted by: StockBoySF at January 22, 2008 8:07 PM

Whoops-- my bad. Hidden away on another one block street. Must be nice.

Posted by: DavidQ at January 22, 2008 10:41 PM

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