Hearst Magazine Building: New York City
While Hearst might be shopping their block (quite literally) of real estate in San Francisco, a reader notes that the corporation took a different approach to maximizing the value of their headquarters in New York. And a Norman Foster designed tower now rises above the original six-story Hearst Magazine Building at 57th and 8th.
And so we ask: might a reader or two with mad photoshopping skills (and in need of a little afternoon break) care to brighten our day with an interpretive mashup of the Chronicle’s current abode and their favorite Foster design?
A Huge (Potential) Development For The Mid-Market/SoMa ‘Hood [SocketSite]
Hearst Magazine Building [Wired New York]

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Comments from “Plugged-In” Readers

  1. Posted by anon

    What’s this? A hope for interesting modern architecture in San Francisco? Good luck!

  2. Posted by phatty

    Interesting? Modern? Are we looking at the same photo? That building is as ugly as sin – and in 10 years time, it will be laughed at, and most likely torn down in disgust.

  3. Posted by SFhighrise

    I happen to like that building. I would love to see them do something similar to the Chronicle building.

  4. Posted by McBravio

    Yeah, that building is sweet. Fun get together last night, btw

  5. Posted by g

    That’s pretty sweet. Something like that would never get built in San Francisco though.

  6. Posted by SFhighrise

    “Something like that would never get built in San Francisco though”
    A few years ago, people would’ve said the same thing about any of the new highrises going up South of Market.

  7. Posted by Robert D.

    I have a friend who used to work in that building and it is amazing. I had lunch in it and the design, feel and layout are superb….it’s a shame that SF would find a way to roadblock anything this creative and intersting….maybe they would force someone to keep the “historic” base and build SOMA like 4-story lofts inside of it, a la 88 Townsend…..

  8. Posted by tipster

    I sincerely doubt the roof of the Chronicle building is strong enough to support a tall building like the roof of this building. :-)

  9. Posted by zig

    I love that building and it has really innovative features
    I am really not a fan of the Federal building but when it comes to new post-modern green design this is it for me
    Phatty it looks like you have bad taste but thats ok.

  10. Posted by sanfranvalues

    That tower is aboslutely gorgeous, one of my favorite new projects to go up in this country. It would look stunning in SF, as it complements the pyramid design.
    Hopefully we’ll get something cool like that, or we’ll end up with a 1,000 foot Victorian :-/

  11. Posted by amused

    phatty –
    Roll another. You clearly need to refresh your perspective.

  12. Posted by Rillion

    I wish they had torn down the old building before putting up the new one. The contrast does not do it for me. The new portion makes the old look ugly.

  13. Posted by Rocco

    The Hearst Building in New York was always intended to have a tower above that base- they ran into financial problems in the 20’s, followed by the Great Depression, which kept the tower from completion.
    The Chronicle building here was not planned with an office tower above. The DeYoungs didn’t think quite that way…

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