January 8, 2007

Incentives (And Insight?) At Arterra (300 Berry)

Arterra kitchen rendering (Image source: arterrasf.com)

After three months of selling, Arterra is now advertising a “LIMITED TIME OFFER” of two years paid HOA dues plus a washer, dryer and refrigerator (although we’re guessing not the SubZero that’s featured in the sales center or renderings). Keep in mind that Arterra is primarily targeting “Green” and/or first-time buyers (neither of which should be in short supply in San Francisco).

Arterra (300 Berry) Hits The MLS [SocketSite]
The Arterra: “Clean Design, Pure Living” At 300 Berry Street [SocketSite]

First Published: January 8, 2007 12:15 AM

Comments from "Plugged In" Readers

That rendering is hideous. Are they selling spots in Second Life?

Posted by: Jeffrey W. Baker at January 8, 2007 7:56 AM

Yeah, this is real shocker. Don't be surprised if you see the developer step it up even more and offer additionally to pay for owner's mortgage for the first two years. What a mistake these things were.

Posted by: Anonymous at January 8, 2007 10:57 AM

Its a shame that none of the developers in that 4-6 square block area are designing buildings that look any different. I think this area is going to be a cool neighborhood and I love what they are doing to the creek/canal. However, this project smells of blandness again. At least developers in the Rincon hill area are taking more chances with bold buildings. Maybe the developments at Radiance and other side of Mission Creek (not yet under construction) will have a bit more vitality as well.

Posted by: Anonymous at January 8, 2007 11:26 AM

I heard that Arterra's developer bumped up asking prices just before the first release, going to market with prices higher than what was originally planned. Looks like that might have been a mistake.

The mission bay market is pretty strong though. The Beacon sold 8 in December.

Posted by: indulgeinlife at January 8, 2007 11:49 AM

I think this development offers some of the best options at this price point. Where else can you buy an environmentally friendly unit that is centrally located in Mission Bay? Does anyone know how many units have sold?

Posted by: Anonymous at January 8, 2007 6:50 PM

No fridge included in the purchase price? Seems a little on the cheap side.

Posted by: Snark at January 8, 2007 7:57 PM

Hey, if you wish to live on "BMR Row" as this part of Berry
Street has been planned and built; be their guest... at market rate prices and then some.

Posted by: simshady at January 9, 2007 9:55 AM

wow.. at the beacon rate of 8 per month, arterra will take a few years to sell out! not sure if i agree that mission bay is HOT.

Posted by: MJ at January 9, 2007 9:56 PM

Um, duh, MJ. Maybe you need glasses (as well as an attitude adjustment). I didn't say Mission Bay was HOT, I said, "pretty strong". The reality is that NO sub market in northern California could be considered HOT right now. But, 8 sales at a closeout, two-year-old building in Decmber is PRETTY STRONG.

Posted by: indulgeinlife at January 11, 2007 10:50 AM

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